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briancom.com

briancom.com

Weak AI visibility with 24 of 48 criteria passing. Biggest gap: llms.txt file.

Marketing AutomationPublic Relations
48/100
F
Citation Avg
Coherence gate active - score capped at 55
Answer Readiness
~40% weight
5/10
Content Structure
~25% weight
4/10
Trust & Authority
~15% weight
5/10
Technical Foundation
~10% weight
5/10
AI Discovery
~10% weight
5/10

Verdict

Below-average AEO readiness at 48/100 - multiple areas need attention. Key strengths include Original Data & Expert Analysis, Sitemap Completeness, and Fact & Data Density. Priority gaps: llms.txt File, Q&A Content Format, and Comprehensive FAQ Section. Topic coherence is 4/10, which caps the overall score at 55. Focusing content on core expertise areas is the single highest-impact improvement.

#11029of 26585
#159of 316 in Marketing Automation
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How to Improve

Current
48/100
Projected
78/100
41Total Fixes
15Quick Wins
~80hEst. Effort
Quick Wins
Create /llms.txt fileStrengthen entity authority (NAP)Configure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd definition-style contentAdd direct answer paragraphsAdd ai.txt and content licensingEnhance author and expert schemaAdd visible date signalsFocus blog content on core expertiseMake pages solve the user task fasterMake content creators clearly visibleImprove citation-ready writing qualityPackage evidence for AI enginesReduce extraction friction
Create /llms.txt file
critical|low
Add llms-full.txt with extended content
medium|low
Fix HTML structure and meta tags
medium|low
Configure robots.txt for AI crawlers
high|trivial
Add internationalization signals
critical|medium
Improve server response efficiency
medium|low
Reduce render-blocking resources
medium|low
Fix canonical URL strategy
low|trivial
Reduce document weight
low|low

Top Opportunities10

Expand articles to 1000+ words with structured H2/H3 sections, comparison tables, and expert analysis. Thin content (under 300 words) is rarely cited by AI engines. Deep, well-structured articles demonstrate expertise.

Ensure blog content consistently covers your core expertise areas rather than scattering across unrelated topics. AI engines build authority models - a site about "Medicare coverage" that also publishes about humidifiers and groceries dilutes its topical authority.

Add question-based headings (H2/H3) throughout your content. Use "What is...", "How does...", "Why should..." patterns that match how users query AI assistants.

Use HTML tables for comparison data and ordered/unordered lists for features, steps, and specifications. Structured data formats are directly extractable by AI engines for answers.

Write 20-25 word self-contained answer sentences immediately after each H2 heading. 72.4% of AI-cited posts use this pattern - it gives engines a ready-made snippet to quote.

Create a dedicated FAQ page with FAQPage schema markup. Cover common questions about your products, services, and industry to become a direct answer source for AI engines.

Write concise, standalone answer paragraphs (2-3 sentences) immediately after question headings. These "snippet-ready" paragraphs are ideal for AI engine citations.

Include "our analysis", "our data", "our testing" phrases backed by original research or proprietary data. 52.2% of AI-cited posts contain owned data signals.

Define the primary entity in the first 500 characters, use consistent terminology (same term 70%+), and add "unlike X" signals to help AI engines distinguish your topics.

Place a concise 40-80 word answer block in the first 300 words of each page. Avoid throat-clearing openers like "In this article..." and lead with the answer.

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