What is AEO (AI Engine Optimization)?

AEO is the practice of structuring your website so AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude - can find, understand, and cite it. SEO gets you ranked in search results. AEO gets you into AI-generated answers. Different game, different rules.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

What happens if my site scores below 20?

A score below 20 means most fundamental AEO infrastructure is missing - no llms.txt, no relevant schema, likely blocking AI crawlers, no FAQ content. The good news is the fastest gains come from this starting point. Adding llms.txt, basic Organization schema, and unblocking AI crawlers in robots.txt can double your score in a single day.

What is llms.txt and do I need one?

llms.txt is a plain-text file at your domain root — like robots.txt — that gives AI assistants a structured summary of your website. What your business does, key content areas, how to navigate your site. It helps AI systems understand your business without crawling every page. If you want AI visibility, you need one.

anthonyostlund.com - AEO Audit Report | 57/100

anthonyostlund.com

Moderate AI visibility with 30 of 48 criteria passing. Biggest gap: llms.txt file.

Legal & Professional Services Law Practice

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Moderate visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%0/10+0.0

FAQ Sections10%0/10+0.0

Original Data10%4/10+4.0

Content Freshness7%10/10+7.0

Direct Answer Paragraphs7%4/10+2.8

Fact & Data Density5%10/10+5.0

Definition Patterns4%5/10+2.0

Query-Answer Alignment8%5/10+4.0

Content Cannibalization5%10/10+5.0

Subtotal71%+29.8

Structure5 criteria

Schema.org JSON-LD15%9/10+13.5

Clean, Crawlable HTML10%8/10+8.0

Semantic HTML55%6/10+3.0

Table & List Extractability7%3/10+2.1

Schema Coverage3%10/10+3.0

Subtotal40%+29.6

Discovery5 criteria

llms.txt10%0/10+0.0

robots.txt for AI5%5/10+2.5

Internal Linking10%10/10+10.0

Sitemap Completeness5%10/10+5.0

RSS/Atom Feed3%10/10+3.0

Subtotal33%+20.5

Trust Signals6 criteria

Entity Authority10%6/10+6.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%9/10+3.6

Canonical URL4%10/10+4.0

Content Velocity3%5/10+1.5

Visible Date Signals4%8/10+3.2

Subtotal29%+18.3

Overall Score100%57/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↑32 since v2

Citation Avg

Answer Readiness

~40% weight

7/10

Content Structure

~25% weight

4/10

Trust & Authority

~15% weight

7/10

Technical Foundation

~10% weight

5/10

AI Discovery

~10% weight

6/10

Verdict

Below-average AEO readiness at 57/100 - multiple areas need attention. Key strengths include Internal Linking Structure, Content Freshness Signals, and Sitemap Completeness. Priority gaps: llms.txt File, Q&A Content Format, and Comprehensive FAQ Section.

Top priorities

llms.txt FileDiscovery+10 pts

Q&A Content FormatStructure+10 pts

Comprehensive FAQ SectionStructure+10 pts

#1733of 13362

#39of 259 in Legal & Professional Services

Ahead of you

allprobailbond.com57

kellogghansen.com57

View full rankings →

View improvement plan

How to Improve

Current

57/100

Projected

82/100

34Total Fixes

8Quick Wins

~64hEst. Effort

Quick Wins

Create /llms.txt fileConfigure robots.txt for AI crawlersAdd definition-style contentAdd direct answer paragraphsAdd ai.txt and content licensingMake content creators clearly visibleClarify entity boundariesReduce extraction friction

Fix

Impact

Effort

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

critical

medium

Fix HTML structure and meta tags

critical|medium

Create /llms.txt file

Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.

critical

low

Create /llms.txt file

critical|low

Add llms-full.txt with extended content

Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.

medium

low

Add llms-full.txt with extended content

medium|low

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

critical

medium

Reduce render-blocking resources

critical|medium

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

critical

medium

Reduce document weight

critical|medium

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI36

Unlock AI Fix Prompts

36 copy-paste prompts ready - sign in to access.

Score Breakdown

Criteria

Status

Potential

Score

llms.txt File

critical+10 pts0/10

Q&A Content Format

critical+10 pts0/10

Comprehensive FAQ Section

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Page Speed: Load Blockers

critical+9 pts1/10

Methodology Transparency

critical+8 pts2/10

Table & List Extractability

critical+7 pts3/10

First-Hand Experience Signals

critical+7 pts3/10

Image Context for AI

critical+7 pts3/10

Unlock Full Audit Report

See all 48 criteria with detailed findings and actionable fix recommendations.

Your competitors are already optimizing for AI

Every day without action is traffic your site loses to AI-ready competitors. We fix that.

Fix My Score

Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

anthonyostlund.com/advising-clients-in-wind-downs-separat...Understanding Business Divorce - Business Partners Parting Ways

F30

blog

2,568

anthonyostlund.com/advising-clients-in-wind-downs-separat...F30

Understanding Business Divorce - Business Partners Parting Ways

anthonyostlund.com/the-new-frontier-in-post-employment-di...Post-Employment Disputes & Non-Compete Law | Minneapolis Litigation

F35

blog

1,266

anthonyostlund.com/the-new-frontier-in-post-employment-di...F35

Post-Employment Disputes & Non-Compete Law | Minneapolis Litigation

anthonyostlund.com/get-out-how-to-force-a-non-statutory-b...Get Out: How to Force a Non-Statutory Buyout From a Company – Anthony Ostlund

D40

blog

1,248

anthonyostlund.com/get-out-how-to-force-a-non-statutory-b...D40

Get Out: How to Force a Non-Statutory Buyout From a Company – Anthony Ostlund

Changes since v2Last audited 29 days ago

→

+32

View full comparison →

Criterion

Delta

Schema.org Structured Data

0/10

9/10

Clean, Crawlable HTML

3/10

8/10

Entity Authority & NAP Consistency

1/10

6/10

Original Data & Expert Analysis

1/10

4/10

Internal Linking Structure

0/10

10/10

+10

Semantic HTML5 & Accessibility

2/10

6/10

Content Freshness Signals

0/10

10/10

+10

Sitemap Completeness

0/10

10/10

+10

RSS/Atom Feed

0/10

10/10

+10

Table & List Extractability

0/10

3/10

Definition Patterns

0/10

5/10

Direct Answer Paragraphs

0/10

4/10

Author & Expert Schema

0/10

9/10

Fact & Data Density

1/10

10/10

Canonical URL Strategy

0/10

10/10

+10

Content Publishing Velocity

0/10

5/10

Schema Coverage & Depth

0/10

10/10

+10

Content Cannibalization

5/10

10/10

Visible Date Signal

0/10

8/10

Topic Coherence

5/10

8/10

Content Depth

3/10

6/10

Helpful Purpose Alignment

5/10

7/10

First-Hand Experience Signals

4/10

3/10

-1

Creator Transparency

3/10

5/10

Methodology Transparency

4/10

2/10

-2

Citation-Ready Writing Quality

0/10

5/10

Answer-First Placement

0/10

10/10

+10

Evidence Packaging

0/10

5/10

Entity Disambiguation

0/10

4/10

Extraction Friction Score

5/10

4/10

-1

Image Context for AI

5/10

3/10

-2

Cross-Page Duplicate Content

5/10

10/10

Page Speed: Server Response

7/10

5/10

-2

Page Speed: Load Blockers

10/10

1/10

-9

Page Speed: Page Size

10/10

3/10

-7

Answer Capsule Pattern

5/10

4/10

-1

Entity Density

3/10

10/10

Owned Data Density

0/10

4/10

Sentence Atomicity

3/10

8/10

Build Comprehensive FAQ SectionAdd Answer Capsule PatternsImprove Question-Answer AlignmentAdd Owned Data SignalsIncrease Fact & Data DensityFocus Content on Core TopicsIncrease Entity DensityStrengthen Entity Authority (NAP)

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

llms.txt -The File That Separates 63 from 34

Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.

Beginner·8 min readRead guide →

Criteria0/10

Q&A Content Format: Write Like AI Reads

AI assistants are question-answering machines. When your content is already shaped as questions and answers, you're handing AI a pre-formatted citation. Sites that do this right get extracted -sites that don't get skipped.

Beginner·8 min readRead guide →

Criteria0/10

FAQ Sections: 87 Questions Turned Our Score Into 88

Our site runs 87 FAQ items across 9 categories with FAQPage schema on every one. That's not excessive -it's how we hit 88/100. Each Q&A pair is a citation opportunity AI can extract in seconds.

Intermediate·8 min readRead guide →

Criteria0/10

Content Licensing Signals

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.

Beginner·3 min readRead guide →

Want us to improve your score?

We build citation-ready content that AI engines choose as the answer.

Let's Talk

Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI36

Unlock AI Fix Prompts

Score Breakdown

Unlock Full Audit Report

Your competitors are already optimizing for AI

Site Pages

Improve Your Score

Related Questions

Want us to improve your score?